In recent years, tinted sunscreens have been rising in popularity, in large part because of their ability to better match a person's skin tone without leaving a visible white film on the skin.
Responding to customer demand, large skin care brands have recently debuted new tinted sunscreen products that don't leave a streaky white appearance on the skin.
With these sunscreens being tailored to blend in with the skin, experts are hopeful that this would encourage more people to use them, including those with darker skin tones.
Experts said the option of tinted sunscreens is making sunscreens more inclusive and usable for consumers.
“Accessibility has not been really appreciated for many years,” said Dr. Adam Friedman, a board-certified dermatologist, professor and chair of dermatology at George Washington School of Medicine. "But now I think that there is a real drive to make sunscreen use inclusive by providing sunscreens that are appropriate for everybody."